19.10.2024 - 16.03.2025

Soft Power: The Brussels Way of Making the City

Opening: 18/10/2024, 7 PM

The exhibition 'Soft Power: The Brussels Way of Making the City' traces Belgium's journey to becoming an internationally renowned hotspot for contemporary architecture and urban planning. The show sheds light on the framework conditions that have given rise to a high-quality building culture in Brussels and encouraged a new generation of architects to participate in its urban development. 

The Bouwmeester Maître Architecte (BMA), which was founded in 2009, has made a significant contribution to this, despite being an institution with a purely advisory function. Through it, the city architect and his team have developed a range of tools aimed at supporting clients throughout the entire project process, from its definition to its realization. 

Competitions are the BMA's most important instrument: they enable a transparent opening of the markets for architecture, urban planning or public space and contribute to the quality of the projects and thus ultimately the city. The non-anonymized and internationally tendered 'calls' are conceived as a hybrid between open and invited competitions – a format to be considered more frequently in Switzerland?

Curators: Roxane Le Grelle, Andreas Kofler (S AM)​
An exhibition of S AM Swiss Architecture Museum in cooperation with the Bouwmeester Maître Architecte (BMA) and with support of Brussels Capital Region.

With projects from: DDS+, &bogdan, Baukunst, Carton123, agmen, V+, MSA, ATAMA, 51N4E, l‘AUC, Jaspers-Eyers, OUEST, Rotor, evr-architecten, BC architects & studies, Callebaut Architecten, AgwA, POLO, Czvek Rigby, XDGA – Xaveer De Geyter Architects, Dierendonckblancke Architecten, Kollektif landscape, Fallow, Ecorce, VVV, StudioPaolaViganò, OFFICE Kersten Geers David Van Severen, noAarchitecten, EM2N, Sergison Bates architects, CENTRAL, Sophie Dars, Pierre Leguillon, Chancel, Frick Cloupet, Gangloff, Loizidis, Elmēs, Générale, Sarah & Charles, Vormen
 

Image 8: Filip DujardinImage
Image 9: Team Bouwmeester Maître Architecte (BMA), photo: Marco Ranieri-Reporters
Image 10: Kanal NOA EM2N SBA, © Atelier Kanal
Image 11: Karreveld AgwA, photo: Séverin Malaud
Image 12: Tondo, OFFICE Kersten Geers, David Van Severen, photo: Bas Princen

Upcoming exhibitions

05.04. - 14.09.2025

What Was Could Be – Experiments Between Preservation and Architecture

In the shift towards sustainable building practice, work with the existing and thus the methods of historic preservation gain new relevance.

27.09. - 09.11.2025

SAY Swiss Architecture Yearbook

What defines Swiss architecture? The exhibition focuses on current construction and renovation projects with the aim of raising awareness about Swiss building culture and increase its visibility.
Curated by the S AM Swiss Architecture Museum and the magazine werk, bauen+wohnen.

29.11.2025 - 19.04.2026

Wohnen – not for Profit: The cooperative as a laboratory for coexistence

The exhibition presents cooperative housing regionally, nationally and internationally as a laboratory of non-profit-oriented cohabitation from which the entire city can benefit.